Most fundraisers have a list of potential major donors sitting somewhere. The challenge isn't finding names — it's knowing where to focus your time, how to build relationships that last, and how to turn a prospect into a passionate, long-term supporter.

This major donor fundraising training gives you a clear framework to do exactly that.

What are the 3 Cs?

Major donor fundraising isn't just about finding wealthy people. It's about finding the right people — and building relationships with them in the right way. The 3 Cs give you a structured way to evaluate your prospects and prioritise your approach.

Capacity — Can they give at a major donor level? Capacity is about more than wealth. It's about understanding the realistic scale of someone's philanthropy: what they've given elsewhere, what their wealth signals suggest, and what ask level is appropriate at this stage of your relationship.

Commitment — Do they care about your cause? A major gift without genuine commitment rarely leads to a second one. Commitment looks at how connected a prospect is to your mission: their history with your organisation, their personal values, and the depth of their interest in the problem you solve.

Connection — How strong is the relationship between them and your charity? Connection is where fundraising becomes relational rather than transactional. It asks: who knows this person, how warm is that relationship, and how ready are they for a meaningful conversation?

Together, the 3 Cs help you stop guessing and start making intentional, strategic decisions about where to invest your energy.

What you'll leave with

In just 60 minutes, you'll learn how to apply the 3 Cs framework to your own prospect list, moving from names on a page to a prioritised, actionable plan. Specifically, you'll know how to:

* Assess your prospects across all three pillars quickly and confidently

* Identify who is truly ready for major donor cultivation right now

* Focus your time on the individuals most likely to give (and to give again)

* Engage major donors in ways that feel meaningful rather than transactional

* Build a pipeline that is targeted, sustainable, and deeply connected to your mission

The session includes a live Q&A with us, so you can get answers to the specific challenges you're facing in your own fundraising.

All attendees receive a recording to revisit at any time.

Who is this for?

This webinar is ideal for fundraisers, managers, and charity leaders who are new to major donor fundraising, looking to sharpen their approach, or ready to move from ad hoc relationship-building to a more structured, confident strategy.